“I see people every year go in a fabulous outfit without a hat,” said Watkins, who has attended nearly every Cup.
That may or may not involve a hat, an important - perhaps the most important - component of a fashionable Cup outfit. Article contentĪmong the judges are Mine &Yours’ Watkins. She says she’ll be looking for someone wearing “something I haven’t seen before, something unique and attention-grabbing. This advertisement has not loaded yet, but your article continues below. this year’s annual Style Stakes competition will award the most sartorially splendid with $10,000 cash. Co-sponsored by, a local collaboration platform for music, fashion, art, and entertainment. Villeneuve says that he expects between 8,000 to 10,000 attendees, and one of those stylish individuals will walk away with a big cash prize. The vibe is amazing.”Īnd then there are all those fabulous outfits. “It’s the closest you can get to the horses. “We take over the concourse,” Villeneuve said.įor those wanting to get closer to the races, The Cup offers trackside VIP booths. And four local bartenders will offer their takes on the classic derby cocktail, the Mint Julep.Īll the horseless action, including the main stage, happens in the grandstand. Previously, the annual event featured one or two food suppliers at a time. Attendees can also take in local art installations and mural walks, and food and craft cocktails from over 10 different local companies, including restaurants, and chefs. Musical acts this year include Toronto-based rapper k-os as well as DJ Felix Cartal. Everyone now comes dressed to the nines based on their own personal esthetic.” We thought, wouldn’t it be really cool to add that sense of unique style and everyone could bring their own sense of flair? And what started out as a more traditional dressed up day at the races has evolved into a super-progressive, fashion-forward design showcase of people’s individual styles now. “Our original concept was to recreate the era, from the late 1800s till the 1950s, when people would get dressed up for a day at the track. “The elements of style and getting dressed up is something that we always love engaging with at all of our events,” said Villeneuve. For this, the 12th edition, Villeneuve and Kalman are simply calling it The Cup, a rebrand that represents a levelling up of the many facets of the event: music, art, food, cocktails and, of course, fashion. In 2013, event producers Tyson Villeneuve and Jordan Kallman of The Social Concierge renamed it The Deighton Cup. The afternoon fashion, culture, and horse racing event has been a fixture in the city since 2009, when it was known as Thoroughbred. Photo courtesy: Social Concierge/Parade Agency
I feel like it is known as one of the most fashionable events in the city.”Īttendees at this year’s The Cup on July 23 can expect fashion, horse races, and mint juleps. “We love that it gives people a reason to - and there aren’t that many occasions for a younger age demographic to have fun with their outfits.
“It’s always an event that gives the city a reason to dress up,” said Courtney Watkins, owner of Mine & Yours luxury designer consignment stores. Reservations and info: Starting at $65 at įor those of us still lounging around in last year’s quarantine-inspired leisure ensemble, The Cup may be just the kick in the sweats we need to put on the ritz. The next issue of Vancouver Sun Headline News will soon be in your inbox. If you don't see it, please check your junk folder. Manage Print Subscription / Tax ReceiptĪ welcome email is on its way.Vancouver Sun Run: Sign up & event info.
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